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The one question you must ask yourself if you are customer-centric

Being customer centric is a changing game. In today’s world of social media, we have a great platform for companies to create multiple variations of ads, optimize them over time, and identify the best channel and timing. This is a big step beyond personalization, but does this mean that all companies who do this are actually customer-centric?

Author: upwise
Date: September 6, 2018

Know how to fail

Innovation is the heart of sustainable economic growth. Unlike 100 years ago, when economics grew through the power of additional labor – producing more machines and goods – innovation has its own unique growth structure, new ideas, new business models, and new ways to approach and offer value to customers. Innovation rises beyond physical capital by commercializing a new form of capital that is comprised of outstanding ideas and exceptional execution. However though innovation as the engine of growth, failures are much more common and strongly linked to success. The statistics show that only one startup out of 10 succeeds, beyond the raw statistics we argue that failure is the mechanism that creates the extraordinary solutions.

Author: upwise
Date: September 6, 2018